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FriendFinder Review 2022 – Perfect or Scam?

FriendFinder Review 2022 – Perfect or Scam?
About Site
Active Audience 57%
Quality Matches 61%
Popular Age 24-36
Profiles 645 000
Reply Rate 68%
Ease of Use 6.2
Popularity 6.5
Fraud Very Rarely
Registration Free
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Pros and Cons

  • Social media-like features
  • Plenty of free services
  • Large user base
  • Frequent promotional offers
  • The layout is a bit dated
  • Requires a subscription to send messages

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In an online dating scene saturated with hundreds of dating portals, FriendFinder comes as a refreshing break from the ordinary. Online dating may have started as a fad, but it has now become a societal norm. Almost everyone has had a profile on a dating website or app at some point.

The problem with online dating, though, is that it has got highly commercialized. Dating portals are more aware of the importance they now hold in the lives of the public. This awareness has resulted in high subscription charges and several subscription tiers. Customers who wish to use any platform in its entirety must pay for the privilege.

The question arises, are these websites worth paying for? Well, yes, there are some good features that assist you in connecting with viable matches. But as far as innovation is concerned, many of these sites are fairly stagnant. They offer a generalized set of features that hardly change from service to service.

This is why we got excited when exploring FriendFinder for this review. Whether you are in search of a friend, a soulmate, or even a simple hookup, FriendFinder has it all. It offers a complete package of dating options as well as fun activities, such as daily horoscopes and photo ratings. The platform even has its own e-Magazine that showcases articles and poetry from members, among other things.

Expert’s Review of FriendFinder


FriendFinder is among the most popular dating websites we have come across. The reason for this popularity is simple: it offers a good set of possibilities and boasts a large pool of users. The fact that it has as many members as it does is a testament to its capabilities. FriendFinder maintains a steady rollout of new functionality and activities to keep its community involved.

FriendFinder is a part of the larger Friend Finder Network, which is renowned for other ventures, such as Passion.com, TSDates, and Alt.com. Despite being part of the same group, FriendFinder is considerably different from all of its sister services.

What sets FriendFinder apart from other portals of its kind is that it caters to a wider and more diverse segment. Where other popular websites focus on a limited set of relationship types, FriendFinder lets you search for anything — from friendship to a fling. Can you find your soulmate on FriendFinder? Yes, people can, if the reviews are to be believed. But you can make perfectly good use of the site even if you are not ready for such a commitment just yet.

FriendFinder offers its users a unique blend of a social media website and a dating service. Dozens of fun features, advanced search options, and intelligent matching algorithms have made it one of the most widely visited dating platforms. Because it allows searching for a large variety of relationship types, it has become popular among individuals looking for fun and flings.

As such, FriendFinder benefits from one of the largest user bases of any dating portal. This means that there is something for everyone. Irrespective of the type of relationship you are searching for, you are bound to find likeminded individuals. It currently has more than two million active visitors; approximately half of them are paid members.

Because FriendFinder adopts the basic functionality of a social media website, it is more welcoming people of varying ethnicities and sexual preferences. The variety of relationship types that we have already touched on also helps bring a diverse member base. Like any good social media site slash dating service, FriendFinder encourages user interaction through fun activities and events.

Although FriendFinder claims to be available in every country, we noted that it is primarily dominant in the United States and Canada. Out of the approximately two million active users, around 780,000 are from the USA alone. This portal sees a lot of regular traffic, with more than a couple hundred thousand active participants weekly. Even the daily activity numbers are in thousands.

FriendFinder is a website dominated by men. Roughly sixty-eight percent of the user base is male, and only thirty-two percent comprises of female members. This isn’t necessarily a bad thing. Its unique style allows it to maintain a healthy level of interaction between both genders. We did notice that a large number of registered users are looking for a casual relationship rather than something serious.

Despite the fact that the majority of the community is in for a fling, we don’t think you should write off FriendFinder for a more serious soulmate search. The website has a diverse range of members from different cultural, ethnic, and professional backgrounds. Most of the visitors, both male and female, are in their mid-thirties and early forties so that you can expect a mature but open-minded audience.

Website Design & Usability

FriendFinder Design & Usability

FriendFinder sports a design and layout that will attract varying responses. Some people would like it a lot, while others — absolutely abhor it. There is nothing wrong with the interface per se, and we personally don’t mind it at all. It is a basic layout that will transport you back to the early days of social media networks.

The interface, although not very pleasing to the eyes, is actually FriendFinder’s strength in some way. The simplistic nature means that it takes less time to load and search for prospects. Navigating between pages is also a fluid experience. Furthermore, FriendFinder does not feature any ads, which is a huge plus.

One of the complaints is its choice of colors. In line with its orange logo, the website features an orange theme. This starts becoming a nuisance after a while if you are not too fond of bright colors.

FriendFinder’s most important features are arranged horizontally across the top of the screen. Clean drop-down menus make it easy to navigate to sub-sections of a particular function. A quick search button will take you to an updated list of prospective matches. As you scroll down and bring your attention to either side of the page, the situation changes a bit. Both sides are cluttered with options and links to member groups. This can be overwhelming for some.

Special Features

FriendFinder is packed with perks you won’t normally find on other dating services. You may find some of them scattered around, but not all in one place. This stems from the website’s unique position as a social media portal.

By offering a diverse selection of possibilities that are free to use, FriendFinder puts itself in a more favorable position than its competitors. These features are engaging, fun, and helpful in discovering new members. FriendFinder has designed the functionality in such a way that it complements its primary service. Below are some of its most prominent features.

  • Video Intro – Similar to a cover video that allows you to give a better introduction than what is possible with a static picture. This is a nice addition to the user profile, seeing as people are more likely to watch a video than to read an extensive bio.
  • Instant Messages – This option is fairly common on most dating websites. FriendFinder incorporates it with a unique twist. Instant messaging works between all the platforms in the Friend Finder Network. Chat with people on the same portal or connect with others within the Network.
  • E-Magazine – Not exactly your typical e-magazine, this section is a forum of sorts but with a cleaner layout. Registered users can write articles, share stories, create polls, and ask for advice. FriendFinder puts a lot of emphasis on becoming an active member of this section to discover new people.
  • Profile Blog – Similar to the Magazine, but this space is your own. Paid members get some advantage over free ones, which we will discuss later.

How Does FriendFinder Work?

FriendFinder Work

FriendFinder wants you to try out the website and judge for yourself whether a paid subscription is worth your money. To this end, it allows users to search for prospects even without registering. However, unregistered participants see only a small portion of the search results. You will have to sign up in order to view a comprehensive list of prospects.

The website offers a number of ways to discover and contact others. You need to be a paid user if you wish to send messages, but there is a lot you can do under a free membership as well. Most of the hottest perks, like the Magazine, chat groups, blogs, and forums are free for everyone. They are a great way of discovering new people you share interests with.

If you can’t send messages to users, join a chat group and interact with hundreds of members for free. FriendFinder has a large number of active visitors, so the chances are you will find your next friend or even a partner this way. If you have not opted for a paid membership and meet someone you wish to contact, you can send them a Wink. This will let them know that you are interested, and they can reply if they are a paid member. Once a paid subscriber initiates contact, you can chat for free.

Writing blogs or magazine posts is another great method to get noticed and discover new horizons. Create a unique blog post or write an interesting article in the Magazine, and dozens of people will bombard you with comments and insights. For free users, this is an excellent workaround to make the most of FriendFinder.

Sign Up Process

FriendFinder Sign Up

Signing up is simple and quick. Although you can fill in your profile in detail later, some information is required at the time of registration. This includes your sexual orientation, marital status, and area of residence. The entire registration process does not take more than five minutes.

You will not be asked to fill in lengthy questionnaires. FriendFinder does, however, require you to write a few short lines about yourself. Any data that you provide during the registration process will show up on your page.

Although you cannot register through a social media account, you do get the option to import information from your Facebook after you have signed up. FriendFinder puts a lot of emphasis on authenticity, so you will need to provide a valid email address in order to register.

Users Profiles Quality

FriendFinder may be teeming with people looking for flings and one-night stands, but it still manages to maintain a quality experience. Most of the profiles are authentic, and verified accounts are given preference in search results. Although they are not very detailed, pictures and videos add to their appeal. The trouble is that free users are only allowed to view thumbnails and previews. If you wish to check original-sized photos or videos, you need to sign up for a paid subscription.

All profiles feature a compatibility chart. This is a measure of how compatible you are with the person whose page you are viewing. The chart holds information such as preferences, age, and location. The preferences can be adjusted at any time from the Cupid References section.

Mobile Application

Although FriendFinder does have an app, it is only available for iOS. However, the website has a mobile-friendly version that can be navigated on any smart device.

FriendFinder Alternatives and Similar Websites & Apps

FriendFinder Websites & Apps

FriendFinder.com is a great website not only for finding love but also for casual hookups and fun. Not all services offer a premium experience when it comes to casual dating. Below are some platforms similar to FriendFinder and are worth a try:


  • International presence.
  • Focuses on flings and casual relationships.
  • Mobile-friendly website but no apps available.


  • Based in France.
  • Caters to a global audience.
  • Dedicated to casual dating.
  • iOS app and a mobile-friendly website.


  • Free alternative.
  • Not as populated as FriendFinder.
  • Mobile-friendly site but no applications available.

Membership Price and Payment Method

FriendFinder Price

Members who wish to subscribe can choose between a Silver and a Gold Membership

Silver Membership

  • Send messages to members
  • View full-sized pictures
  • View profile videos
  • Advanced search
  • Get photos approved quicker
  • Get priority over free members in search results

FriendFinder Gold Membership

  • 1 Month – $34.95
  • 3 Months – $59.94
  • 6 Months – $95.60

Payment Methods

  • Credit/Debit Card
  • Direct Debit
  • Mobile Phone Payment

Free Membership Features

  • Search for prospects
  • Filter members
  • Add people to favorites
  • View accounts
  • Add profile photos and videos
  • Send Winks
  • Contribute to FriendFinder Magazine
  • Post to your blog
  • Participate in chat groups

Premium Membership Features

FriendFinder Premium Membership Features

Silver Membership

FriendFinder Gold Membership

All benefits of the Silver Membership plus the following:

  • Appear at the top of search results
  • Priority picture approval
  • Advanced search filters
  • Get notified of new matching members via email

Is FriendFinder Really Safe?

Safety and privacy are top priorities at FriendFinder. All new registrations are verified via an email address. New users also need to undergo the procedure in order to become verified users. All pictures uploaded on the website are also scrutinized.

Your profile information remains private unless you choose to make it public. The website also allows for anonymous messaging, which may make you feel safer. FriendFinder also features helpful reading material on safe dating at the bottom of each page.


FriendFinder is more than a dating website. It is an online community where people of diverse backgrounds come together from all over the world. It has been tested by millions and continues to be a popular online portal. Even if you are not looking to date or find your life partner, try it out for the sake of social discovery features. Despite its simplistic layout, FriendFinder is a lot of fun.

How to Delete FriendFinder Account?

If you are a paid member, turn off auto-renewal before you delete your account. The option to turn it off, along with the one to delete your account, is available in the ‘My Account’ block at the top of every page.

How to Message Someone on FriendFinder?

Navigate to the profile of a person you wish to contact. The option to send an email will be available towards the middle of the page.

How to See Who Likes You on FriendFinder Without Paying?

You can add users to your favorites without paying, but you will have to be a paid member in order to view who has liked you.

How to Block Someone on FriendFinder?

Any user can be blocked through the ‘Block’ option on their profile.

How to Cancel FriendFinder Subscription?

Navigate to ‘My Account’ from the top of any page. You can cancel your subscription from the ‘Billing History & Credit Card Info’ section.

Contact Information

  • Company Name: FriendFinder Network
  • Address: 910 E. Hamilton Ave, Sixth Floor
  • Zip Code + City: Campbell, CA 95008
  • Country: United States
  • Customer Support Email: via website
  • Facebook: friendfinderonline
  • Twitter: @friendfinder
  • Instagram: @friendfinder
  • LinkedIn
MS, RD & Writer
Sarah has an empathetic mindset, and she never judges other people, no matter what they are going through. She is capable of understanding her clients’ issues, and empathy enables her to find the causes and advice on the way forward.
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Customer reviews
by Amy Jan 17, 2022
I've been recently wondering for some time before you sign awake with this solution. Subsequently, I made a decision to try, i've never ever seemed back once again. We have some couples to speak with, and I also cherish exploring profiles. There are plenty horny consumers and interesting individuality on this site! I like every second of spending some time present and desire to come across the perfect match.
by Pat Jan 11, 2022
I use this software more often then not after I want to chat or encounter people to spend a nice time collectively. Just recently, I've have my favorite earliest big date, it would be amazing. Before witnessing both the simple truth is, we all talked and found a lot of usual matter, implies out flavors, self features, plus some pastimes. Maybe, our very own on line relationship was vital in regards to our prosperous real time go steady. All of us carry on and communicate online and certainly will leave the house this weekend. We don't make programs and then try to be happy at the moment. This site helped loads.
by HarrisonLeah Jan 08, 2022
I authorized about websites 12 months and a half previously, and that I would be downward for quite a while. As well, Having been thrilled to obtain an abundance of meets every day, which forced me to a cure for more effective. Soon, I came across a nice guy, seen the biochemistry and connect between us all, and then we go along nicely these days. I would personally state that the high quality membership prices are fair and reasonably priced.
Michelle Thomas
by Michelle Thomas Jan 01, 2022
This app try actual, and I'm living evidence of their ability. I am unable to grumble relating to this software because provided me with the greatest goes throughout my existence. Thus, I've happy to come aboard it and now have a whole lot enjoyable. Needless to say, it's got not just been recently without not successful suits, but i do believe this is exactly very a natural procedure. You simply cannot obtain it all in a second, and a few days of texting is usually required to organize a meetup.
by Nina Dec 26, 2021
Adore this particular service. I earned agreements to meet group for a coffee and in some cases a celebration. I presume they gone fairly well. You will find certainly not made the decision so far concerning upcoming times, but I'm to my solution to select the one which is actually unique. Okay, desire me chances, anyone.
Hector Grant
by Hector Grant Dec 23, 2021
I really like this software because it don't worry myself with frightening tests. In reality, we don't have faith in interface dependent on numerous reports since men and women used to sit fairly typically. Personally, It's far better to chat and ask questions, generating dialogs all-natural. Website has got the efficiency I need to determine our online couples much better prior to going out and about.
Barbara Brock
by Barbara Brock Dec 16, 2021
I happened to be very doubting that it would proceed just about anywhere, and I also may find things meaningful on this web site. My best friend is into online dating, and I've merely signed up with your website for enjoyment. Well, okay, truthfully speaking, Not long ago I wished to show that online dating services willn't move and tell him later, “There you happen to be, pal, I mentioned so.” But I really located online flirting addicting and begun talking to truly interesting individuality. You will find brand new associates and also some enthusiasts. Therefore, I'm going to get a romantic date outside of the internet and savor new reviews.
by Raelynn Dec 12, 2021
The smartest commitment I've available are becoming a member of and utilizing this website. I'm online dating nowadays, and because of the application for these success. We've been along for per month and had a superb energy collectively. Extremely, i assume I had been fortunate in order to meet my friend since the entire process is excellent on the webpage. All their choice give you the possibility of choose a great deal the lover prior to getting the very first go out. Online communicating is really helpful to get a person who match your very own expectations and hopes and dreams. My favorite profile on this website helped bring very much fun and adventures to my entire life. Very, I'd suggest it to all or any group looking standard matches.
Jason Martin
by Jason Martin Dec 07, 2021
Simple knowledge up to now was 100percent amazing. This is a fantastic application with hassle-free messaging. Technical support is also cool. Once we forgot a password and had to reset it. Okay, well, all had been sorted out in a few momemts. I've already had some partners to have a chat with, but I'm certainly not on the go to meet up people brick and mortar. I'm enjoying the process so far due to the fact correspondence in my preferences is truly cool and in some cases turns myself in often. Wonderful rate, most beautiful profiles, and navigation is definitely a piece of cake. Everyone loves such a simple and efficient way of using the internet hookups.
Jason Wood
by Jason Wood Dec 01, 2021
Nice dating site! I accompanied it just the past year and for the reason that subsequently found some neighbors with amazing benefits. Additionally, I talk with a few users from the most popular record. Speaking is great, as a chat gap is very convenient. Consumers is open-minded, pleasant, and effective. We have specific preferences, with out any judges me. Thus, personally i think totally safe and cozy.
Eric Ross
by Eric Ross Nov 25, 2021
Our romantic life wasn't really rich before I've joined this software. What switched right away when I signed up and started chatting those I've appreciated on the webpage. As you can imagine, some consumers declined me, but that's definitely not an issue. Tastes differ, as it would be claimed. In general, I've obtained quite precise fights that authorized us to render numerous buddies. One of these truly had gotten under simple body. Within fourteen days of speaking, most of us acquired our personal initial go steady. As every thing is great, we've booked the next big date shortly. It appears I've gripped your perfect complement.
Adam Rivera
by Adam Rivera Nov 21, 2021
The web based goes about internet site became a great and attention-grabbing knowledge for me personally. It functions completely for the self-esteem and let creating unique joints. They are certainly not relations so far but looks providing. Additionally, really charming I think to stop the ice and talk to individuals from any place I enjoy. Surfing pages try engaging, often. It's constantly intriguing to determine exactly how group present themselves while looking for closeness.
Thomas Holmes
by Thomas Holmes Nov 17, 2021
I'm an open-minded bisexual guy and really like studies. I'm definitely not monogamous, no less than presently. Frankly, my personal customs is significantly from traditional societal norms, and that I typically feeling lonely actually among family members or best family. Many of them are actually married, i'm going mix ridiculous when I feel their own substantial appearances. Thus, admittedly, it's quite challenging to come across and hang out with like-minds whenever you inhabit a big town, wherein individuals are as well bustling in making newer connections. Very, these a mess is the reason for signing up with this web site. And your encounter happens to be seamless. We were able to get a hold of those people that want exactly the same products and see my own wish to continue to be free of charge, without engagement, guarantees, as well as this some other hooey. An additional awesome thing is that there I've met some bi-curious people. I really enjoy the functionality of the site since it's rather enough for primary correspondence. Possibly, someone desires much more perks, in my personal opinion, you need to get a night out together when you need in-depth socializing. While exploring pages, we observed lots of bare types. I wish someone could pay out a lot more focus to his or her existence on the internet site. Speaking of the site's functionality, everything is acceptable. No troubles with visit, information, etc. Support program works well and its available 24 hours a day. I'm content to receive a virtual location for simple desires and dreams. It's great after the people does indeedn't force their principles it is for a passing fancy webpage.
Brenda Allen
by Brenda Allen Nov 10, 2021
The dating internet site is straightforward, and direction-finding is a breeze. I use an ample quantity of insights and insights for users that appear irresistible to me. To tell the truth, I do delight in standing on this web site. I possibly couldn't find our latest pal till now. Still, I stumbled upon some curious folks to keep in touch with. Personally I think no-cost and relaxed while talking to all of them. I would suggest that website to all or any that shopping for close companionship, no matter the version of partnership.
Jean Miller
by Jean Miller Nov 05, 2021
Really good perceptions. I have found a good amount of ready and interesting customers and some freaks . that's a norm when you are on line. Some games were not in my own venue . that's why we stayed friends. I will point out that this particular service brings numerous means which will make various other individuals take note of your. Initially, it's room enough to create the account and supply plenty of the informatioin needed for the way you look and character. Next, texting is ok. Generally, your use whole online connection might collect a date whenever when you are prepared meet your favorite in the real world.
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